Employer Brand blogs
The scramble for top talent is on. Job seekers are carefully looking for location flexibility, alignment with a company’s ethics, salary transparency and more across corporate career sites, in job descriptions and within the overall candidate experience and communications. On top of resignations and job openings at record high levels, recruiters are also finding it common to have final candidates fielding multiple and competitive offers.
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By Alex Adams
Candidate personas—borrowed from marketing’s highly successful use of “buyer” or “shopper” personas to drive consumer messaging—represent a picture of your target candidate based on a composite of common and desirable attributes.
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By Annette DeHaven
In the first part of this two-blog series, I discussed the importance of employer branding to recruiting and retention success and the significant investment that companies make to get it right.
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By Diane Smith
The attention to and investment in employer branding as part of an organization’s comprehensive strategy to attract and retain talent is essential to realizing recruiting success.
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By Diane Smith
Lori Sylvia is founder and CEO of Rally® Recruitment Marketing, an online community dedicated exclusively to the application of marketing and branding strategies to the practice of talent acquisition.
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By Annette DeHaven
While the concept of employer branding traces back to the 1990s, the job itself didn’t formally exist within the United States until roughly a decade ago.
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By Annette DeHaven
One of talent acquisition’s biggest priorities over the past few years has been effective employer brand development and maintenance—no surprise given the important role that a strong employer brand plays in attracting and retaining top talent, particularly during times of low unemployment.
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By Annette DeHaven
With spring commencement ceremonies winding down, it’s caps off to the roughly 1.9 million students—based on National Center for Education Statistics projections—who will earn a bachelor’s degree in 2019.
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By Alex Adams
Your recruitment marketing footprint may span numerous channels and platforms, but it’s your career website that remains a major destination for job seekers, housing—and selling—all aspects of your employment experience, a.k.a. your employer brand.
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By Annette DeHaven