Employer Brand blogs
In the first part of this two-blog series, I discussed the importance of employer branding to recruiting and retention success and the significant investment that companies make to get it right.
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By Diane Smith
The attention to and investment in employer branding as part of an organization’s comprehensive strategy to attract and retain talent is essential to realizing recruiting success.
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By Diane Smith
Lori Sylvia is founder and CEO of Rally® Recruitment Marketing, an online community dedicated exclusively to the application of marketing and branding strategies to the practice of talent acquisition.
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By Annette DeHaven
While the concept of employer branding traces back to the 1990s, the job itself didn’t formally exist within the United States until roughly a decade ago.
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By Annette DeHaven
One of talent acquisition’s biggest priorities over the past few years has been effective employer brand development and maintenance—no surprise given the important role that a strong employer brand plays in attracting and retaining top talent, particularly during times of low unemployment.
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By Annette DeHaven
With spring commencement ceremonies winding down, it’s caps off to the roughly 1.9 million students—based on National Center for Education Statistics projections—who will earn a bachelor’s degree in 2019.
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By Alex Adams
Your recruitment marketing footprint may span numerous channels and platforms, but it’s your career website that remains a major destination for job seekers, housing—and selling—all aspects of your employment experience, a.k.a. your employer brand.
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By Annette DeHaven
Candidate personas—borrowed from marketing’s highly successful use of “buyer” or “shopper” personas to drive consumer messaging—represent a picture of your target candidate based on a composite of common and desirable attributes.
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By Annette DeHaven