Employer Brand blogs
Lori Sylvia is founder and CEO of Rally® Recruitment Marketing, an online community dedicated exclusively to the application of marketing and branding strategies to the practice of talent acquisition.
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By Kendra Van Nostran
While the concept of employer branding traces back to the 1990s, the job itself didn’t formally exist within the United States until roughly a decade ago.
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By Annette DeHaven
One of talent acquisition’s biggest priorities over the past few years has been effective employer brand development and maintenance—no surprise given the important role that a strong employer brand plays in attracting and retaining top talent, particularly during times of low unemployment.
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By Annette DeHaven
With spring commencement ceremonies winding down, it’s caps off to the roughly 1.9 million students—based on National Center for Education Statistics projections—who will earn a bachelor’s degree in 2019.
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By Kendra Van Nostran
Your recruitment marketing footprint may span numerous channels and platforms, but it’s your career website that remains a major destination for job seekers, housing—and selling—all aspects of your employment experience, a.k.a. your employer brand.
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By Annette DeHaven
Candidate personas—borrowed from marketing’s highly successful use of “buyer” or “shopper” personas to drive consumer messaging—represent a picture of your target candidate based on a composite of common and desirable attributes.
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By Annette DeHaven
The year ended with a blowout jobs report—The Bureau of Labor Statistics shared the news that 312,000 jobs were added to the U.S. economy in December. Only 184,000 new jobs were anticipated, and stocks surged on the news.
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By Annette DeHaven