Employer Brand blogs

Employer Brand blogs
employer brand How to Leverage Your TA Tech Stack For Better Employer Brand ROI: Part II

How to Leverage Your TA Tech Stack For Better Employer Brand ROI: Part II

In the first part of this two-blog series, I discussed the importance of employer branding to recruiting and retention success and the significant investment that companies make to get it right.

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employer brand How to Leverage Your TA Tech Stack For Better Employer Brand ROI: Part I

How to Leverage Your TA Tech Stack For Better Employer Brand ROI: Part I

The attention to and investment in employer branding as part of an organization’s comprehensive strategy to attract and retain talent is essential to realizing recruiting success.

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employer brand Q&A With Lori Sylvia: The Journey From Journalist to Recruitment Marketing and Employer Branding Evangelist

Q&A With Lori Sylvia: The Journey From Journalist to Recruitment Marketing and Employer Branding Evangelist

Lori Sylvia is founder and CEO of Rally® Recruitment Marketing, an online community dedicated exclusively to the application of marketing and branding strategies to the practice of talent acquisition.

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employer brand The Past—And Future—Of The Employer Brand Specialist

The Past—And Future—Of The Employer Brand Specialist

While the concept of employer branding traces back to the 1990s, the job itself didn’t formally exist within the United States until roughly a decade ago.

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employer brand How to: Gather Insights for Employer Brand Development

How to: Gather Insights for Employer Brand Development

One of talent acquisition’s biggest priorities over the past few years has been effective employer brand development and maintenance—no surprise given the important role that a strong employer brand plays in attracting and retaining top talent, particularly during times of low unemployment.

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employer brand Aligning Your Employer Brand Themes to Gen Z Perspectives

Aligning Your Employer Brand Themes to Gen Z Perspectives

With spring commencement ceremonies winding down, it’s caps off to the roughly 1.9 million students—based on National Center for Education Statistics projections—who will earn a bachelor’s degree in 2019.

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employer brand How to Create an Authentic Career Website Experience

How to Create an Authentic Career Website Experience

Your recruitment marketing footprint may span numerous channels and platforms, but it’s your career website that remains a major destination for job seekers, housing—and selling—all aspects of your employment experience, a.k.a. your employer brand.

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employer brand Candidate Personas: Your Path to Better Messaging

Candidate Personas: Your Path to Better Messaging

Candidate personas—borrowed from marketing’s highly successful use of “buyer” or “shopper” personas to drive consumer messaging—represent a picture of your target candidate based on a composite of common and desirable attributes.

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