Employer Brand blogs

Employer Brand blogs
employer brand

Aligning Your Employer Brand Themes to Gen Z Perspectives

With spring commencement ceremonies winding down, it’s caps off to the roughly 1.9 million students—based on National Center for Education Statistics projections—who will earn a bachelor’s degree in 2019.

employer brand

How to Create an Authentic Career Website Experience

Your recruitment marketing footprint may span numerous channels and platforms, but it’s your career website that remains a major destination for job seekers, housing—and selling—all aspects of your employment experience, a.k.a. your employer brand.

employer brand

Candidate Personas: Your Path to Better Messaging

Candidate personas—borrowed from marketing’s highly successful use of “buyer” or “shopper” personas to drive consumer messaging—represent a picture of your target candidate based on a composite of common and desirable attributes.

employer brand

Your Employer Brand: 8 GR8 Things to Focus on in 2019

The year ended with a blowout jobs report—The Bureau of Labor Statistics shared the news that 312,000 jobs were added to the U.S. economy in December. Only 184,000 new jobs were anticipated, and stocks surged on the news.