PHILADELPHIA, PA, UNITED STATES, October 14, 2025 – GR8 People, the leading workflow-driven talent platform for enterprise recruiting, today announced its inclusion in Aptitude Research’s 2025 CRM Index, an in-depth evaluation of the industry’s most innovative Talent CRM providers.
Over the past year, Aptitude Research has analyzed the evolving role of Talent Candidate Relationship Management (CRM) technology. Their findings make one thing clear: CRM is no longer a marketing layer on top of an ATS—it has become a foundational component of modern recruiting strategy.
Talent CRM Can No Longer Be Viewed in Isolation
Today’s Talent CRM solutions are not standalone systems—they are core elements of a connected talent ecosystem. Leading vendors are redefining Talent CRM as a platform layer that drives sourcing, recruitment marketing, events, internal mobility, and more. Buyers are encouraged to evaluate CRM not only by depth of capability, but by how effectively it integrates workflows and unifies data across the entire hiring lifecycle, said Aptitude Research Index Report.
GR8 People’s Unified Vision: The Everyone Platform™
GR8 People is one of the few technology providers in the report offering a truly seamless, global CRM and ATS experience. The company has reimagined talent acquisition from first principles to create The Everyone Platform™, a single, frictionless, flexible solution where recruiters can source, attract, engage, and hire any workforce type—also where companies can buy the entire platform or select to purchase individual components.
“Modern talent acquisition demands more than disconnected systems and one-dimensional tools,” said Jayne Kettles, Chief Product Officer of GR8 People. “Our mission has always been to unify the entire recruiting experience so every stakeholder—recruiters, hiring managers, candidates, and talent leaders—can operate from one seamless platform.”
Built with agility and powered by AI and automation, The Everyone Platform™ unites every stage of the recruitment lifecycle, combining a global ATS, Talent CRM, talent pools, events management, and career site builder—all in one. This unified approach helps organizations eliminate fragmented systems, reduce complexity, and empower every user to perform at their best.
Explore More
- Download the Aptitude Research 2025 CRM Index Report
- Download the GR8 People eBook Unlocking the Power of Talent CRM: 2025 Edition
About GR8 People
GR8 People is for everyone in recruitment who wants to do their job better, faster and more simply. Our global technology platform sources, attracts, engages and hires every workforce type in one experience that’s seamless, boundless and effortless. Built with best-in-class, automated workflows, it helps every user perform at their best.
To see the GR8 People Everyone Platform™ in action, request a demo.