In a world where talent is the currency of success, standing out as an employer of choice is non-negotiable. A strong employer brand will help you do just that—stand out. Think of it as your company’s flashy entrance at a party. You want heads turning and people going, “Whoa, I want to be a part of that!” A strong employer brand sets the stage for love at first sight with potential recruits. Get ready to ditch the ordinary and embrace the extraordinary with our out-of-the-box strategies to supercharge your employer brand. From unleashing your inner creativity to turning your workplace into a culture hotspot, we’ve got the scoop on how to make your brand shine.
1. First Impressions Matter
According to LinkedIn, 59% of candidates head straight to a company’s career website after discovering a job. Despite growing options, the corporate career site remains the top channel for job seekers to research an employer. Since it’s often a candidate’s first impression, make sure your career site reflects your employer brand. Need ideas? Showcase your company culture with stories, videos, and testimonials. Add colorful graphics and playful animations to reflect your company’s personality. Highlight perks and benefits on a dedicated landing page and spotlight success stories to show potential recruits they’ll be joining a winning team.
2. Share the Love on Social
Turn your social media channels into a non-stop party! Post behind-the-scenes glimpses of what it’s like to work at your company, shoutouts to rockstar employees, and stories that showcase your company’s personality. The goal? Make people want to join the fun and be part of your awesome tribe. Spotlight your team members’ unique stories, hobbies, and talents on your social media channels. It humanizes your brand and gives potential recruits a glimpse into the diverse personalities that make up your awesome team.
3. AI and Automation
AI and automation are opening up entirely new possibilities for the corporate career website experience by doing the heavy lifting to connect the dots between what job seekers and companies have to offer one another. Intelligent search features are essential for a personalized career website, drastically improving job search results. AI-driven solutions prompt visitors to provide key details, tailoring job listings and content to individual interests. Returning candidates are recognized with personalized greetings and fresh job matches. Automated communications based on provided details can keep engagement high even when the right opening isn’t available.
4. Culture, Culture, Culture
Cultivate a workplace culture that’s so rad, it’s practically contagious. Encourage team bonding activities (ideas: themed dress-up days or virtual cross-team coffee dates). When your employees are having a blast, your employer brand will shine. A strong company culture not only attracts top talent but also retains and engages employees, reducing turnover and fostering loyalty. It creates a sense of belonging and community, where employees feel valued, motivated, and empowered to do their best work. Company culture is truly the heartbeat of your employer brand.
5. Leverage Employee Ambassadors
Turn your employees into brand ambassadors who spread the word about how awesome it is to work for your company. Encourage them to share their experiences on social media, write blog posts, or even host “Take Your Followers to Work Day” on Instagram. After all, who better to vouch for your employer brand than the people living it every day? Employee ambassadors are living embodiments of your employer brand, adding authenticity and relatability. Through sharing their positive experiences, they attract top talent, foster employee retention, and amplify brand reach and credibility across various channels. In essence, they’re indispensable for enhancing and fortifying your employer brand.
Embrace Extraordinary Employer Branding
In the world of talent acquisition, your employer brand is the beacon that guides exceptional individuals to your doorstep. It’s more than just a flashy entrance at the party—it’s the magnet that draws in top talent, leaving them eager to join your tribe. As you embark on the journey to strengthen your employer brand, remember to embrace the extraordinary. From showcasing your unique culture to harnessing the power of AI and automation, each step you take brings you closer to becoming the employer of choice. So, let your brand shine bright, and watch as it captivates hearts, minds, and careers. Here’s to a future where your employer brand stands tall among the best, ready to welcome the brightest talent with open arms.