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Ideas, playbooks and customer stories for talent teams moving from fragmented tools to workflow-driven hiring. Filter by topic, or browse everything in order.

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Candidate Relationship... Jayne Kettles Candidate Relationship... Jayne Kettles

Better Talent CRM Recruiting Results: The Importance of Personalization and Segmentation

The current economy is facing a talent deprivation crisis where there is a shortage of skilled workers to meet the demands of companies. Competition for top talent is fierce and as a result, companies are constantly seeking new and innovative ways to stand out from the crowd and attract the best candidates.
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Other Jayne Kettles Other Jayne Kettles

International Women's Day: Perspectives From 2 GR8 TA Tech Pioneers

In recognition of International Women’s Day, we went straight to GR8 People’s favorite sources of inspiration—CEO Diane Smith and Chief Product Officer Jayne Kettles. Given their successful track record as co-founders of two prominent talent acquisition technology companies over the past 20 years, we couldn’t imagine better voices to weigh in on the state of women in the workforce.
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3 Ways to Sharpen Your Segmentation Skills for Better Talent CRM Recruiting Results

Those who have existing Talent CRM programs in place can attest that success is rooted in authentic and credible candidate communications, which require an in-depth understanding of one’s target audiences—often in the form of candidate personas—and the ability to personalize the experiences of your talent pool members.
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Metrics Jayne Kettles Metrics Jayne Kettles

Today's Labor Shortage Calls for More Data-Driven Recruiting

Organizations are desperately seeking skilled professionals to fill their open positions and the war for top talent is at an all-time high. While this isn’t new news, let’s take a look at some of the stats. As much as 69% of companies globally have reported a talent shortage, and during 2021, employers added an astounding 3.8 million job openings.
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How To: 5 Smart Steps to Gathering Content for Candidate Nurture Campaigns

One of the most common challenges talent acquisition teams face when launching—and especially maintaining—a Talent CRM program is finding fresh content that will appeal to their talent pool members and convert them to applicants. The result is that too many programs end up being little more than a series of regular email blasts about job openings that match the candidate’s field of interest.
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Talent Acquisition Jayne Kettles Talent Acquisition Jayne Kettles

How Recruiting Operations Can Adopt Agile Principles for Better Talent Acquisition Results

When most people, whether they’re on the employer side or the job seeker side, think about the traditional hiring process, agile usually isn’t the word that comes to mind. Arduous, perhaps, but not agile. Even as technology solutions and automations continue to flood the talent acquisition software market, recruiting teams still struggle with lengthy time to hire averages and ongoing efficiency barriers.
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