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Ideas, playbooks and customer stories for talent teams moving from fragmented tools to workflow-driven hiring. Filter by topic, or browse everything in order.

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Everyone Needs a Platform with ATS & CRM

In the ever-changing world of recruitment, we’ve seen a shift from reactive to proactive strategies that prioritize engaging and attracting talent. Smart recruiters make use of both an ATS (applicant tracking system) and a Talent CRM (candidate relationship marketing system) to manage their hiring processes.
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Candidate Relationship... Jayne Kettles Candidate Relationship... Jayne Kettles

Better Talent CRM Recruiting Results: The Importance of Personalization and Segmentation

The current economy is facing a talent deprivation crisis where there is a shortage of skilled workers to meet the demands of companies. Competition for top talent is fierce and as a result, companies are constantly seeking new and innovative ways to stand out from the crowd and attract the best candidates.
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3 Ways to Sharpen Your Segmentation Skills for Better Talent CRM Recruiting Results

Those who have existing Talent CRM programs in place can attest that success is rooted in authentic and credible candidate communications, which require an in-depth understanding of one’s target audiences—often in the form of candidate personas—and the ability to personalize the experiences of your talent pool members.
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How To: 5 Smart Steps to Gathering Content for Candidate Nurture Campaigns

One of the most common challenges talent acquisition teams face when launching—and especially maintaining—a Talent CRM program is finding fresh content that will appeal to their talent pool members and convert them to applicants. The result is that too many programs end up being little more than a series of regular email blasts about job openings that match the candidate’s field of interest.
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Candidate Relationship... Jayne Kettles Candidate Relationship... Jayne Kettles

How To: Use Talent Acquisition Technology to Drive Candidate Experience Success

There’s little mystery as to why top talent is in the driver’s seat. There are 8.6 million people considered out of work in the U.S. and nearly 10 million job openings. Supply and demand aside, people’s mindsets have changed about their jobs. Many Americans have questioned what really works for them at work over the course of the pandemic.
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Improve Career Website Success with These 3 Key Performance Metrics

Among the biggest benefits a career website content management system (CMS) affords is the ability for recruiters to act immediately on shifting hiring demands, whether that means adding content about a new office location to support the associated hiring push or developing a landing page that highlights a functional area that represents a critical talent need.
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