E-Books

The Essential Guide to Creating Candidate Personas

Borrowed directly from consumer marketing’s use of buyer personas to better understand the ideal customer, candidate personas lead to a deeper understanding of your ideal candidate and can allow you to create more relevant and meaningful communications.

In this E-Book you will find a step-by-step overview of what a candidate persona is and how to build one, as well as how to use a persona to create messaging and outreach strategies that are relevant to the talented individuals you’re working hard to attract.

The Essential Guide to Creating Candidate Personas

The Essential Guide to Creating Candidate Personas | E-Books
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