The Essential Guide to Creating Candidate Personas

A Step-by-Step How to for Personas That Drive Better Recruitment Messaging and Marketing Results

The Essential Guide to Creating Candidate Personas

What's inside

Borrowed directly from consumer marketing’s use of buyer personas to better understand the ideal customer, candidate personas lead to a deeper understanding of your ideal candidate and allow you to create more relevant and meaningful communications. GR8 People makes it easy by breaking down all the basics:

  • What a candidate persona is and isn't
  • Identifying and overcoming common challenges
  • Building and leveraging personas for recruiting

We even show you how to arrive at messaging and outreach strategies that are relevant to the talented individuals you're trying to attract.

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