Is Your Ta Tech Helping Or Hurting Your Employer Brand?

Is Your Ta Tech Helping Or Hurting Your Employer Brand?


You’ve devoted major resources to employer brand development. As an essential driver of talent attraction and retention strategy, this question is a biggie: Is our talent acquisition team using its recruiting technology in ways that help—or hurt—the company's employer brand ROI?

GR8 People takes a closer look at how you can get to the right answer. You'll come away with a framework for how to map critical TA tech features and functionality to job seeker activities across four key phases of the candidate journey. We’ve also got plenty of #GR8Tips and inspiration to help teams like yours continue to navigate our new world of work too.