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About

Our Story
Customers
Careers

Product

Applicant Tracking System (ATS)
Talent CRM
Career Sites
AI for Sourcing

Solutions

Diversity, Equity & Inclusion
Text Recruiting
High-Volume Hiring
Early Talent/Campus Recruiting
Virtual Events
Workday Recruiting

Industries

Retail
Technology
Healthcare
Finance
Manufacturing

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Blog
Resources
Press Releases

From the blog

Candidate Personas: Your Path to Better Messaging

Candidate personas—borrowed from marketing’s highly successful use of “buyer” or “shopper” personas to drive consumer messaging—represent a picture of your target candidate based on a composite of common and desirable attributes.

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