Recruitment Marketing in the Digital World
Talent Acquisition teams are re-imagining the recruiting experience. They are looking closely at how job seekers live, work, engage and connect. Everything is being evaluated, simplified and enhanced to humanize the experience. We’re not just talking about havinga nice looking career center, but rather a holistic approach to augmenting every interaction and intersection along the candidate journey.
Today’s digital world is changing the competitive landscape and most companies recognize the need to orchestrate a new approach to recruitment marketing. What worked yesterday to find, engage and hire talent may quickly become extinct. Recruiting teams need a marketing ‘reset’ button and must learn to think like their sales and marketing counterparts, who utilize marketing automation, social, and engagement strategies to get more targeted, and effective results with their sourcing and hiring goals.
This eBook will explore how recruiting teams can create a digital recruitment marketing business to transform how brands interact with talent to create engaging candidate experiences and attract top performers.