Campus Recruiting Madness - Digital Marketing Lessons from #thebigdance
As the nation’s 68 best college basketball teams battle and take the country by storm, employers are also getting their game on to compete for the best talent from the class of 2017. As competition heats up, employers must appeal to an ever increasing and diverse student base; successfully branding and marketing to this segment has become increasingly important. Today’s campus recruiting environment has changed. Students are more dynamic, informed, and unpredictable than ever, and they use more interactive channels – including email, mobile, social and the web – to inform and engage in their career decisions.
Just like “March Madness” - no one knows what to expect. Talent reigns supreme, with no one team truly standing out; it really is anybody’s game!
This eBook offers information on more than just an epic basketball tournament. It offers campus recruiting teams lessons about appealing to job seeker emotions through interactive storytelling and creating a holistic, cross-channel campus recruiting strategy.