gr8 People

Hi there — we’re gr8 People. We would like to introduce you to the company that is delivering the Unfair Advantage in How the World Recruits Talent.

Our culture is relaxed. Our attitude toward gr8 work isn’t.

We Are All About gr8 People

gr8 People was founded in 2009 as a result of a simple observation: talent professionals have altered the way they manage talent pipelines, promote employment brands, ensure positive candidate experiences, and hire the best talent. But as recruiting organizations have moved forward in their approach, unfortunately many recruiting platforms have not. This mismatch led Jayne Kettles and Diane Smith to create the vision for the One-Experience Talent Platform to Recruit gr8. Worldwide. A single version of gr8 People across all customers where talent professionals could bring sourcing, marketing, collaboration, hiring and on-boarding strategies to life while delivering candidate experiences that are simple, accommodating, and personalized. gr8 People is, after all, on a mission to offer the unfair advantage in how the world recruits talent.

Let's Take A Step Back

Many of the team and founders of gr8 People come from a background of tremendous success. Before gr8 People, they worked for and founded the software company VirtualEdge (VE). The team at VE was known for their knowledge and passion of Talent Management Software. They created a product suite that was world-class, and most importantly, created real partnerships with customers around the world. Within a few years, VirtualEdge found a great home with Automatic Data Processing Inc. (NASDAQ:ADP).

Where We Hang Out

Our office is located in an old industrial building from the 1900’s, first a china factory, then a bank, and now a cool software company that respects its past. Our kitchen is stocked with coffee, our vault with cookies and post-work libations. We’re in Newtown, Pennsylvania, a town Yahoo! Travel ranked as seventh in their annual 10 Coolest Small Towns in America. Newtown was founded by William Penn in 1683, so lots of history and hip locations to enhance our innovation, offer a fresh, inspiring backdrop to share ideas, and inspire us to build our One-Experience Talent Platform to Recruit gr8. Worldwide.

The Management Team

It is with passion and enthusiasm, and tremendous opportunity, we have assembled an experienced team of seasoned executives, entrepreneurs and technologists, to execute on our vision — once again.

Diane Smith

Chief Executive Officer

  • Previous

    CEO/Founder, VirtualEdge Corporation

  • Skills

    Entrepreneur, board member, CEO, coach, fierce competitor, strategist, leader and overall team builder. Hands-on experience in start-ups, technology, operations, human resources, marketing and finance.

It’s fine to do something 15% better until someone does it 100% percent different.

Jayne Kettles

Chief Operating Officer

  • Previous

    CTO/Founder, VirtualEdge Corporation

  • Skills

    Entrepreneur, technologist, operator, thinker and business executive. Innovator and curator of HR technology companies, products and people.

If it were easy, everyone would be doing it.

Jack Coapman

Chief Strategy Officer

  • Previous

    VP Marketing — Talent Acquisition/Talent Management ADP/VE

  • Skills

    Product Marketing and Management, Sales Enablement, Organizational Readiness, Business Development

Success seems to be connected to action. Successful people keep moving. They make mistakes, but they don’t quit.

Mike Cataldo

Chief Technology Officer

  • Previous

    VP Product Development ADP/VE

  • Skills

    Enterprise Architect, Software Engineer, Technology Leader, Teacher, Mentor, IT Operations Management. Expertise in building comprehensive integrated software applications leveraging the latest technologies. Focused on designing and architecting software solutions that allow customers to leverage technology creatively to solve their unique business challenges.

There are no simple answers to complex problems.

Patrick Amaral

Chief Customer Officer

  • Previous

    VP Business Development and Client Services, Billtrust / VP Professional Services, ADP/VE

  • Skills

    Customer-centric software and service delivery and support, customer engagement, team building and leadership, partnership development and enablement.

Better to meet the right expectations than to exceed the wrong ones

Srikant Raghavachari

VP Architecture

  • Previous

    Director Application Development ADP/VE

  • Skills

    Enterprise Architecture, Product Development, Project Management, Process optimization and Team building. Extensive experience in application development and management leveraging technology to deliver innovative, scalable and secure web applications.

There is no limit to what can be accomplished when no one cares who gets the credit.

Kristie Ferri

VP Implementation

  • Previous

    Director, Shared Services Operations ADP/VE

  • Skills

    Expert cross-functional management leader focused on achieving exceptional results in highly competitive environments that demand continuous improvement. Experience driving product, process, and service delivery improvements while increasing production and quality.

Quality means doing it right when no one is looking.


Chief Dog Officer

  • Previous

    Rescue at Appalachian Great Pyrenees Rescue

  • Skills

    Expert multi-tasking abilities to get pets, reach high table tops, destroy soft toys and love. Intelligent, adaptable and fun to be around.

All you need is love and a dog.

Ready to talk?