In a former life, I produced and marketed career events throughout the Mid-Atlantic region for a multimedia company. The events were held in places like Major League ballparks and cultural centers, and typically lured thousands of candidates who lined up at the door hours in advance for their best shot at landing a job.
For decades, marketers have been in overdrive to keep up with fast-paced innovations in marketing technology. In the beginning, an impersonal email blast to cold leads might have brought marketers results. However, consumers evolved and so did marketing technology.
Jack Coapman is the Chief Strategy Officer for GR8 People. A change agent, skilled marketer and enterprise technology innovator for talent acquisition, Jack shares how and why Candidate Relationship Management is so transformative and impactful today.
An incredibly successful entrepreneur, technology innovator, coach and athlete, Diane Smith, CEO and Co-founder of GR8 People, talks about the importance of quiet confidence and her vision in today's Talent Experience Economy.