While the talent acquisition landscape has changed dramatically this year, the ROI of recruiting software automation hasn’t. Looking back at the early months of 2020, most organizations were interested in streamlining the hiring process through recruiting automation designed to uncover hard-to-find, needle-in-a-haystack candidates. These AI-driven sourcing applications provided significant value by searching millions of candidate profiles across internal and external databases to identify and rank matches in a matter of minutes, thereby eliminating the most time-consuming aspect of sourcing and allowing recruiters to invest more time in building relationships with ideal candidates.
Now, as recruiters find themselves inundated with more resumes and fewer people to manage the increased volume, they run the risk of falling even further behind when it comes to candidate communications. This poses major risks to both an organization’s employer brand and long-term hiring success, making smart automation even more critical to today’s recruiting function.
However, talent acquisition can position their teams for success by putting in place three must-have recruiting software automations that, together, offer a well-rounded strategy for the consistent and compelling candidate communications that strengthen employer brands and build talent pipelines.
#1: Text messaging managed directly from your recruiting software platform.
As I’ve noted in a prior blog, texting plays a major role in ensuring a positive candidate experience by reaching job seekers when and how they want to be communicated with, whether they sit behind a desk or in the driver’s seat of a delivery truck. The higher open and faster response rates associated with text make it an ideal communications channel for any team that wants to streamline its recruiting process and reduce time to hire averages.
Yet, additional time savings can be realized when talent acquisition teams manage text messaging directly from their recruiting software platform. Beyond addressing the administrative needs associated with texting candidates—such as setting up permissions for the hiring team to access the functionality and making sure only candidates who have opted in receive texts—recruiters can take advantage of pre-defined text recruiting templates. This facilitates messaging consistency while making it easy to insert commonly used links to jobs, talent communities and virtual events. Plus, substitution functionality means recruiters can leverage their templates for quick reuse of common interactions while still delivering the more personalized messages that gets immediate response.
#2: AI-driven sourcing applications that include automated candidate job alerts and notifications.
The ability to use AI-driven sourcing applications to arrive at the most accurate matches of candidate profiles against specific job criteria is just one part of the equation because once strong matches are identified, you need to connect with those people as quickly as possible.
Automation helps tremendously in this instance when the solution is developed to automatically notify high-potential candidates immediately via email of a match and encourage them to apply. Templates can be structured to accommodate personalization, while job digest-style communications allow organizations to automate the process of staying in touch with candidates until they are ready to apply. And, by giving candidates the ability to indicate how often these communications are sent to them, your organization is ensuring that everyone receives the information that’s most relevant to them at their preferred frequency.
#3: Integrate Talent CRM functionality into your virtual recruiting events program.
Finally, it’s important to examine how recruiting software automation can be used for virtual hiring events as many enterprise organizations now rely on these programs as the primary source of talent for their pipelines. Given that the success of a virtual recruiting event is largely dependent on effective pre- and post-event communications, it follows that busy talent acquisition teams will benefit from automation that supports event communications, too.
One approach is to implement technology that can transform your virtual recruiting program from a series of online events into a holistic approach to building—and leveraging—your events talent pipeline. This can be accomplished by integrating Talent CRM functionality into your Virtual Recruiting Event Solution. Doing so equips recruiters with everything they need to engage top talent through automated nurture communications well after they’ve attended an event, keeping these valuable leads warm so that they can be recruited as soon as a relevant opportunity becomes available.
Adapting to our rapidly-evolving recruiting environment will continue to present both obstacles and opportunities. What is clear is that the organizations that respond to candidate communications challenges by leveraging recruiting software automation will gain a competitive edge through ready-access to the talent they need to for a strong rebound.